Meet the Planet Hatch team

An experienced team excited to support start-up creation. 

Adam Peabody, 

Planet Hatch Director


Adam is a passionate member of Fredericton's economic development and business community. He grew up in Fredericton and returned to his hometown after several years out of province for education and work. Throughout Adam’s career, the focus has been on economic development through international business. He has worked at and volunteered for several not-for-profits dedicated to supporting youth, business and international trade.

After graduating from Bishop’s University with a degree in politics, economics and public administration, Adam began his career working for a national charitable organization, Global Vision. As Project Manager he organized youth entrepreneurship and leadership programs across Canada. He also coordinated the Junior Team Canada program that brought teams of youth aged 16-25 to markets such as Peru, Malaysia, and China on trade missions where they represented local sponsor companies and organizations.

Before joining Planet Hatch, Adam was the Investment Attraction & Growth Specialist at Ignite Fredericton. In this role, Adam supported local job creation by attracting foreign direct investment to the Fredericton Region. He also supported local companies in achieving export success through the development of programming and individual counselling.

As Director of Planet Hatch, Adam is responsible for the strategic vision and management of the centre. He leads a dynamic and experienced team that supports start-ups and entrepreneurs as they grow into well-positioned, internationally competitive companies through the deployment of programming, funding, mentorship, coaching, facilities and events.

Chris McGinn,
Operations Coordinator


After graduating from Fredericton High School, Chris decided to stay in his hometown and pursue a Bachelor of Business Administration from the University of New Brunswick with a focus on finance, economics, and entrepreneurship. While at UNB, Chris was involved in student politics as the VP Internal of the UNB Student Union, a Student Senator on the UNB Senate, and as a representative on various committees focused on progressing the university and its community. His schooling experience allowed him to take part in Planet Hatch’s Export Igniter Program as a student, which further developed his passion for learning, economic development and international trade.  

Beginning his career in Fredericton’s ever-growing business and start-up ecosystem, Chris was the Entrepreneurial Services Assistant at Ignite Fredericton. In this role, he managed the day-to-day facilitation of the Start-up Visa program, supporting immigrant entrepreneurs to obtain permanent residency and move their business to Fredericton. During his time with Ignite, he also assisted in reshaping the Choose Fredericton initiative and various other projects geared toward economic development.

As Planet Hatch Coordinator, Chris manages the facilities to ensure the environment is conducive to effective individual and group work for members, partners, and other stakeholders. He is responsible for managing memberships and events, and ensures the services provided by Planet Hatch provide learning outcomes that are beneficial to members, stakeholders, and the community at large.

Kelly Smith,
Business Startup Specialist


Kelly was born and raised in Fredericton. As a true Frederictonian, she is thrilled to be contributing to the ever growing and fast paced economic development in the area. Kelly graduated from the University of New Brunswick in 2015 with a Concentration in Marketing and Human Resources.

To begin her career in economic development, she spent almost 4 years at CBDC Southwest as the Youth Development Officer. She helped youth under the age of 34 gain access to financing, business plans, business counselling and tailored training. Kelly also worked closely with schools within the region to spread the entrepreneurial spirit as well as talk to students about creating their own employment through entrepreneurship and employment for others.

Kelly began working at Planet Hatch in 2019 as the Business Start-up Specialist. She works to ensure our members and clients have access to expertise that helps their companies grow including business counselling, referrals, coaching and business basics.

Caroline Instrum, Operational Assistant
A team-player bringing attention to detail, Caroline is a first-point of contact when entering our facility, and ensures members and clients are welcomed.