FREDERICTON, N.B. – Planet Hatch, an entrepreneurship centre located in Fredericton, NB is pleased to announce the results of the first cohort of their Sales Accelerator Program.

The program, which launched in April of this year, included 5 companies who undertook rigorous sales training over a period of six weeks. Each company was also paired with a full-time student intern from either the University of New Brunswick or St. Thomas University, funded by FutureReadyNB, to help execute on their new sales strategy.

 The pilot program has had a significant initial impact. After the program, the average participant saw:

• a 32% increase in total customers;
• a 190% increase in monthly recurring revenue;
• and a 267% increase in projected revenue over the next year.

 Participating companies included HomeWurk, Educated Beards, ET Mechanical, Parrill & Co., and SimpTek Technologies. Participants were selected from a pool of over 30 applicants.

“We’re very pleased to announce the success our clients have achieved through this program,” said Adam Peabody, Director of Planet Hatch, “based on demand and results, there is a clear need for this and I think it could be a model for accelerators across New Brunswick and Atlantic Canada. We’re fortunate to have a great partner in AGS to deliver best-in-class training that is clearly making an impact with this first cohort.”

In a follow-up satisfaction survey, participants confirmed the value of the program:

• 100% of company representatives said they found the program “very valuable”;
• 100% of company representatives said they “have a better understanding of how to build and use a defined sales process”, and now have an end-to-end sales playbook in place;
• 100% of company representatives said they “would recommend the program to other entrepreneurs”.

Amy Parrill, CEO of Parrill & Co and program participant, said “this is a stellar program that really went above and beyond to take my business to the next level. I would highly recommend it to anyone looking for sales support!”

Sales training was facilitated by Atlantic Growth Solutions (AGS), a business development and lead generation company located in Fredericton, NB. Through AGS, program participants received comprehensive training that addressed the critical areas of sales development and helped them build an end-to-end process for acquiring new opportunities, increasing the close-rate percentage faster.

Kent Murphy, Chief Development Officer for AGS, said “we’re incredibly happy to be a part of these startups’ growth stories. Having the students participate was an added-bonus for us. We need experienced sales talent in Atlantic Canada to really thrive, so this program partnership made a lot of sense to us.”

Planet Hatch plans to accept applications for the second cohort of the Sales Accelerator Program in winter 2020. 

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50 Crowther Lane, Suite 140, Knowledge Park, Fredericton, NB, Canada, E3C 0J1

Tel | Tél : 506.444.4686 Fax | Téléc. : 506.478.4014 Email | Courriel : adam.peabody@planethatch.com

www.planethatch.com

More information about the Sales Accelerator Program can be found at: www.planethatch.com

For more information, please contact Adam Peabody, Director of Planet Hatch

at 506-478-4014 or Adam.Peabody@planethatch.com